Electronic Books

Total Books: 1 - 3 /3
978-3-658-40450-5
Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools / Hans-Peter Neeb

Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...

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978-0-387-78213-3
Handbook of Marketing Decision Models

The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling ...

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NoIMG
Value Driven Product Planning and Systems Engineering

Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. ...

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Total Books: 1 - 3 /3